ZAPPOS.COM: NEW YORK TIMES PROFILE by Adam Bryant

Tony Hsieh:

“After college, a roommate and I started a company called LinkExchange. . . the real reason why we ended up selling the company.

It was because the company culture just went completely downhill. . . By the time we got to 100 people, even though we hired people with the right skill sets and experiences, I just dreaded getting out of bed in the morning and was hitting that snooze button over and over again. . . .

So when I joined Zappos about a year later, I wanted to make sure that I didn’t make the same mistake that I had made at LinkExchange, in terms of the company culture going downhill. So for us, at Zappos, we really view culture as our No. 1 priority. We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.”

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ZAPPOS.COM: NEW YORK TIMES PROFILE by Adam Bryant

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