THE BIG THREE by Peter F. Drucker

“If GM, Ford and Chrysler in the United States had used activity-based costing, for example, they would have realized early on the utter futility of their competitive ‘blitzes’ of the past twenty years, which offered new-car buyers spectacular discounts and hefty cash rewards. Those promotions actually cost the Big Three automakers enormous amounts of money and, worse, enormous numbers of customers. In fact, every one resulted in a nasty drop in market standing. But neither the costs of the special deals nor their negative yields appeared in the companies’ conventional cost-accounting figures, so management never saw the damage.”

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THE BIG THREE by Peter F. Drucker

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