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The King of Madison Avenue (2009)
Kenneth Roman
Palgrave & Macmillan
“[Charlie Kellstadt of Sears & Roebuck] once said, ‘The first person to look out for is the customer.
Next you take care of your employees. Third, you look out for your stockholders.
But if you’ve done a good job on the first two counts, the stockholder has no worries.’ ”
—David Ogilvy
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