“How does a manager communicate a strategy, if it is general. . .”

“How does a manager communicate a strategy, if it is general and flexible? The answer is that a strategy is communicated over time, not at any one point in time. And it is communicated through a pattern of actions, not just through words. The pattern is shaped by the leader’s own vision for the company, by the opportunities that arise in an organization or the marketplace, and by the results of bargaining with subunit managers and external constituencies. . . What managers do counts far more than what they say.”

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“How does a manager communicate a strategy, if it is general. . .”

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