“Change leaders can be thought of as persons who . . .”

“Change leaders can be thought of as persons who create enough disconfirmation in the organization to arouse motivation to change. . . . Change leadership should therefore have several characteristics if they are to arouse motivation to change and learn:

1. Credibility. Whatever they say must be believed (not discounted).

2. Clarity of vision. Whatever they say must be clear and make sense.

3. Ability to articulate the vision. They must be able to state verbally and in writing what it is they perceive and what the implications are for the future of the organization.”

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“Change leaders can be thought of as persons who . . .”

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