quotelocationCoC
Committed Customers
ORGANIZATIONAN ORCHESTRATED STRUCTURE

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“Customer commitment is about how people feel. . .”

An Interview with Ted Levitt ()

https://www.nycp.com/gallery/BTedLevitt_10_10_2012.jpg

E. H. Edersheim

Allen Ellison

“Customer commitment is about how people feel. . .”

“Customer commitment is about how people feel, not how they behave. It determines the likelihood of switching a customer and the likelihood of a customer switching other customers.”

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