“Urgency can be increased by sending. . .”

“Urgency can be increased by sending people, judiciously, to any of an organization’s constituencies. Insiders learn about the outside and invariably bring some of that back when they return. Information gathered in this way tends, quite naturally, to be given to other insiders not as antiseptic facts but with stories and with an excitement or distress that affects more than thoughts. It affects how insiders feel, which (in head-heart strategy) is so crucial.”

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“Urgency can be increased by sending. . .”

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