PHILIP KNIGHT and GOALS by Joseph L. Badaracco Jr., and Richard Ellsworth

“[Philip] Knight often illustrates his point with the story of the football team that was buried on its own five-yard line. To avoid the risk of a costly turnover, the coach gave the quarterback explicit instructions to run the fullback for two plays and punt on third down. The first two plays produced gains of forty-five and forty yards. On the third play, with the ball on the opponent's ten-yard line, the team punted.”

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PHILIP KNIGHT and GOALS by Joseph L. Badaracco Jr., and Richard Ellsworth

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