LEO BURNETT by Kenneth Roman

“Somewhere along the line, after I’m finally off the premises, you—or your successors—may want to take my name off the premises, too. . . . That will certainly be okay with me—if it’s good for you.

But let me tell you when I might demand that you take my name off the door. That will be the day when you spend more time trying to make money and less time making advertising—our kind of advertising.”

—Leo Burnett