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CLAUDIA KOTCHKA of PROCTER &  GAMBLE by Roger Martin

The Design of Business ()

https://www.nycp.com/gallery/BRogerMartin10_10_2012.jpg

Harvard Business School Press

Procter and Gamble

CLAUDIA KOTCHKA of PROCTER & GAMBLE by Roger Martin

“The first thing [Claudia] Kotchka did when she finally accepted the job [at P&G] was to draw up a contract with [CEO A. G.] Lafley, outlining what she could do, what she could not, and what she would need from him to make it happen. The contract, Kotchka said, was invaluable: ‘Getting very clear with him in what I could accomplish, how long it would take, was probably one of the smartest things I did. We had a very clear plan of what I was going to do and what he was going to do, and that paid dividends later.’ ”

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