“Executives face four basic types of problems. . .”

“Executives face four basic types of problems: Generic events that are common within the organization and throughout the industry. Generic events that are unique for the organization but uncommon throughout the industry. Truly unique events. Events that appear to be unique but are really the first appearance of a new generic problem. All but the truly unique event require a generic solution. Generic problems can be answered with standard rules and practices. Once the right principle has been developed, all manifestations of the same generic event can be handled by applying the standard principle. All the executive must do is adapt the principle to the concrete circumstances of the specific problem.”

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“Executives face four basic types of problems. . .”

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