“People who are simultaneously challenged by. . .”

“. . .people who are simultaneously challenged by a demanding cognitive task and by a temptation are more likely to yield to the temptation. Imagine that you are asked to retain a list of seven digits or a minute or two. Your are told that remembering the digits is your top priority. While your attention is focused on the digits, you are offered a choice between two desserts: a sinful chocolate cake and a virtuous fruit salad. The evidence suggests that you would be more likely to select the tempting chocolate cake when your mind is loaded with digits. . . . People who are cognitively busy are also more likely to make selfish choices, uses sexist language, and make superficial judgments in social situations.”

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“People who are simultaneously challenged by. . .”

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