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“The analyst of culture must be careful not to project. . .”

Organizational Culture and Leadership (2004)

Edgar H. Schein

Jossey-Bass

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“The analyst of culture must be careful not to project. . .”

“The analyst of culture must be careful not to project his or her own conceptions of time and space onto groups and must remember that the visible artifacts surrouonding these conceptions are easy to misinterpret.”

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