A. G. LAFLEY of PROCTER & GAMBLE by Roger Martin

“We weren’t going to win if it was an ‘or.’ Everybody can do ‘or.’ That’s the way the world works. You trade things off but you’re not going to be the best in your industry. You are not going to win if you are in a trade-off game.” —A. G. Lafley, former chairman and CEO, Procter & Gamble