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“ ‘How do you solve a paradox?’ ”

The Design of Business ()

https://www.nycp.com/gallery/BRogerMartin10_10_2012.jpg

Harvard Business School Press

Vancouver Film School

“ ‘How do you solve a paradox?’ ”

“ ‘It’s this whole idea of solving the paradox,’ [Lazaridis] says. ‘How do you solve a paradox? Well, you have to know what the paradox is.’ In order to advance knowledge, the design thinker has to get comfortable delving into the mystery, trying to see new things or to see things in a new way.”

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