PROCTER & GAMBLE by Tom Peters

“So-called high tech companies are not, first and foremost, the leaders in technology. They are in high tech businesses, but their main attribute is reliable, high-value added products and services for their customers. . . . The casual observer of P&G would tell you that the company succeeds because of advertising and brand management. The insiders will tell you it‘s their quality and testing fetish; when they have a rare problem, as they did with Rely tampons and toxic shock, they will move fast, with lots of dollars, to do their best to reinstate their reputation for quality.”

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PROCTER & GAMBLE by Tom Peters

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