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Passion Alignment
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RAY KROC by Tom Peters

In Search of Excellence ()

https://www.nycp.com/gallery/BTomPeters_2_18_2013.jpg

HarperCollins

J.M.Cohen

RAY KROC by Tom Peters

“When McDonald‘s former chairman Ray Kroc waxed poetic about hamburger buns, he hadn‘t taken leave of his senses; he simply recognized the importance of beauty as a starting point for the business logic that ensues.”

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