“Repeated negative reinforcement is. . . usually a dumb tactic.”

“Repeated negative reinforcement is, as Skinner says, usually a dumb tactic. It doesn’t work very well. It usually results in frenetic unguided activity. Further, punishment doesn‘t suppress the desire to ‘do bad. . . .’ The person who has been punished is not thereby simply less inclined to behave in a given way; at best, he learns how to avoid punishment.”