“The creative function as a whole is. . .”

The creative function as a whole is the essence of leadership. It is the highest test of executive responsibility because it requires for successful accomplishment that element of “conviction” that means identification of personal codes and organization codes in the view of the leader.

This is the coalescence that carries “conviction” to the personnel of organization, to that informal organization underlying all formal organization that sense nothing more quickly than insincerity. Without it, all organization is dying, because it is the indispensable element in creating that desire for adherence—for which no incentive is a substitute—on the part of those whose efforts willingly contributed constitute organization.

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“The creative function as a whole is. . .”

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