“Their greatest decisions were not ‘what’ but ‘who.’ ”

“We tend to think that decisions are very much about ‘what.’ But when I look at my research notes and I look at interview transcripts from the executives we’ve interviewed, one theme that comes through is that their greatest decisions were not ‘what’ but ‘who.’ They were people decisions. . . .

Fundamentally, the world is uncertain. Decisions are about the future and your place in the future when that future is uncertain.

So what is the key thing you can do to prepare for that uncertainty? You can have the right people with you.”

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“Their greatest decisions were not ‘what’ but ‘who.’ ”

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