STRATEGY by Peter Drucker

“One new drug that can generate annual sales of $500 million and dominate the market for a decade is infinitely more valuable than 20 ‘me too’ drugs with annual sales of $20 million or $30 million each.

The same principle applies to basic policy or strategic decisions, as well as to much less grandiose work, the physician’s diagnosis, for example, or packaging design, or editing a magazine.”