JAMES BURKE of JOHNSON & JOHNSON by Joseph L. Badaracco

“In 1982, someone put cyanide into a number of Tylenol capsules, resulting in the deaths of seven people. . . Millions of Americans panicked, fearing their medicine cabinets contained a deadly poison. Instead of hunkering down, Johnson & Johnson’s chairman, James Burke, took immediate and bold steps to lead the company though the ensuing crisis. He cooperated swiftly and fully with public authorities and the media, defining the crisis as an issue of public health, not corporate profits. He immediately withdrew all Tylenol from the market, costing his company millions of dollars. Johnson & Johnson then quickly introduced triple-seal packing for Tylenol. . . . Burke received enormous credit for his efforts and surely earned it.”

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JAMES BURKE of JOHNSON & JOHNSON by Joseph L. Badaracco

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