DAVID OGILVY by Kenneth Roman

“[David] Ogilvy was building the culture as much by personal example as by philosphy. . .

Ogilvy developed such a reputation for personal integrity that the industry newsletter The Gallegher Report, which made a practice of assigning nicknames to agency leaders who appeared regularly in its columns, crowned him ‘Honest David.’

Ogilvy’s exposure to Bower and McKinsey reinfored his concept of making advertising a profession, with principles and a ‘corpus of knowledge.’”