quotelocationVDO1
Value Dissenting Opinion
INDIVIDUALSELF-MANAGING KNOWLEDGE WORKER

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DOCTORS AND NOVOCAIN by Peter F. Drucker

Management: Tasks, Responsibilities, Practices ()

https://www.nycp.com/gallery/BPeterDrucker10_10_2012.jpg

HarperCollins

Chandrachoodan Gopalakrishnan

DOCTORS AND NOVOCAIN by Peter F. Drucker

“A German chemist developed Novocain as the first local anesthetic in 1905. But he could not get doctors to use it; they preferred total anesthesia (they accepted Novocain only during World War I). But totally unexpectedly, dentists began to use the stuff. Whereupon, or so the story goes, the chemist began to travel up and down Germany making speeches against Novocain’s use in dentistry. He had not designed it for that purpose!”

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