P&G‘S SUCCESS by Tom Peters

“Anyone who has been in brand management at Procter & Gamble sincerely believes that P&G is successful more for its unusual commitment to product quality than for its legendary marketing prowess. One of our favorite images is that of a P&G executive, red in the face, furiously asserting to a class in a Stanford summer executive program that P&G ‘does too make the best toilet paper on the market, and just because the product is toilet paper, or soap for that matter, doesn‘t mean that P&G doesn‘t make it a damn sight better than anyone else.’ (As in most of the excellent companies, these basic values run deep. P&G once refused to substitute an inferior ingredient in its soap, even though it meant not meeting the Army‘s pressing needs during the war—the Civil War.)“

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P&G‘S SUCCESS by Tom Peters

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