quotelocationVP
Value Proposition
ORGANIZATIONAN ORCHESTRATED STRUCTURE

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“Intuitively, customer relationships have long been. . .”

The Delta Project ()

https://www.nycp.com/gallery/BArnoldoCHax_10_10_2012.jpg

Palgrave

Tatjana Kalamar M.

“Intuitively, customer relationships have long been. . .”

“Intuitively, customer relationships have long been considered to be valuable. Customer lock-in results from formalized a structure to these relationships that become a valuable asset to the customer going beyond the product itself.

A brand can sometimes become this asset when the product is unfamiliar and the functionality unknown. The assurance of support from a well-known corporation can dissipate doubts about product performance and encourage repeat purchases.”

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