quotelocationAb
Abandonment
ORGANIZATIONAN ORCHESTRATED STRUCTURE

[ click on page to edit note ]

RAILROADS by Ted Levitt

Marketing Myopia ()

https://www.nycp.com/gallery/BTedLevitt_10_10_2012.jpg

Harvard Business Review

RAILROADS by Ted Levitt

“The history of every dead and dying ‘growth’ industry shows a self-deceiving cycle of bountiful expansion and undetected decay.

The failure is at the top. The executives responsible for it, in the last analysis, are those who deal with broad aims and policies. Thus:

• The railroads did not stop growing because the need for passenger and freight transportation declined. That grew. The railroads are in trouble today not because that need was filled by others (cars, trucks, airplanes, and even telephones) but because it was not filled by the railroads themselves. . . . they assumed themselves to be in the railroad business rather

than in the transportation business. The reason they defined their industry incorrectly was that they were railroad oriented instead of transportation oriented; they were product oriented instead of customer oriented. . . .

What the railroads lack is not opportunity but some of the managerial imaginativeness and audacity that made them great. . . .

[What is lacking is] the will of the companies to survive and to satisfy the public by inventiveness and skill.”

By using this application you agree with the terms of service and the privacy policy.

Keyword search

Master filters