“Many alliances do well in the early stages.”

“Many alliances do well in the early stages. But they fall apart when they become successful. To avoid this fate, before they enter into an alliance the partners must think through and take care of four major questions: What are the different objectives for the partners and their alliance? How will the alliance be managed, and who will manage it? What relationship will each partner have with the alliance and with each other? And how will disagreements be resolved?”

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“Many alliances do well in the early stages.”

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