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ORGANIZATIONAN ORCHESTRATED STRUCTURE

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“Very few institutions know anything about the noncustomers. . .”

Management: Tasks, Responsibilities, Practices ()

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HarperCollins

Andrej Kalamar

“Very few institutions know anything about the noncustomers. . .”

“Very few institutions know anything about the noncustomers‚ very few of them even know that they exist, let alone know who they are. And even fewer know why they are not customers. Yet, it is with the noncustomers that changes always start.”

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