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HAIER’S PRIDE by E. H. Edersheim

Haier Case: Drucker in Practice ()

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HAIER’S PRIDE by E. H. Edersheim

“When I visited Haier's air conditioner manufacturing facility in the Haier High-Tech Industrial Park at Yellow Island, the factory floors were clean, and workers wearing uniforms and photo ID badges operated in an orderly manner at the assembly lines.

Banners featuring quotes such as ‘A Product with Defects Is Useless’ and ‘Innovation Is the Soul of Haier Culture’ lined the factory walls. One large bulletin board said, ‘Every day is a new day; all activities are completed in the same day by innovations.’

As I spoke with workers, you could feel the pride they held to be part of the team and own what was being delivered to the customers.

Haier has recently been ranked as one of the top 10 places to work for recent college graduates in China.”

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