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ORGANIZATIONAN ORCHESTRATED STRUCTURE

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IBM by Kenneth Roman

The King of Madison Avenue ()

https://www.nycp.com/gallery/BKennethRoman_2_218_2013.jpg

Palgrave & Macmillan

IBM by Kenneth Roman

“When I got to IBM, I thought culture was just one of those things like finance and marketing that you managed in an institution. . . .

At the end of my time there. . . I realized that culture wasn’t part of [Ogilvy & Mather's ] game—it is the game in building and maintaining a successful enterprise.”

—Lou Gerstner, former CEO of IBM

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