“Another thing about Frances was her great skill in PR, so she wound up on the cover of Business Week—it was an adorable cover—of Frances, surrounded by, I think it was a Brownie troop—a very young troop of girls... And she, of course, was as usual—just sophisticated, masterful, really epitomized what the Girl Scouts was about under her leadership... And Frances had a lot of coverage of her—but it was never about her; it was always about the new Girl Scouts, she was not the kind of leader who sought to publicize herself. Publicity would be about her only to the extent that she epitomized what it is that was going on.
‘So Leader to Leader [The Frances Hesselbein Institute], for example, the bulk of the publicity about the organization was about Peter Drucker, because Drucker, as an intellectual giant, who in the movement that thought about management seriously, epitomized what Leader to Leader [The Frances Hesselbein Institute] was about. So the difference in the coverage between the Girl Scouts and Leader to Leader is evidence about her genius for public relations and, in a way, how self-effacing she is that she wanted public relations for the benefit of the organization, not to publicize herself.”