IDEO: NEW YORK TIMES PROFILE by Adam Bryant

Tim Brown

“As a designer, I’m always looking for solutions to the problems I see in front of me. And the big trick to being a successful designer is always making sure you’re asking the right questions and focusing on the right problems.

It’s very easy in business to get sucked into being reactive to the problems and questions that are right in front of you. And it doesn’t matter how creative you are as a leader, it doesn’t matter how good the answers you come up with. If you’re focusing on the wrong questions, you’re not really providing the leadership you should.”

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IDEO: NEW YORK TIMES PROFILE by Adam Bryant

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