“Going with your gut feeling needs to be counterbalanced . . .”

“Going with your gut feeling needs to be counterbalanced by keen common sense, or, perhaps more appropriately, an acute business sense. In other words, you need a clear sense of what will or won’t work in a business context. Good entrepreneurs might not do an exhaustive market research or feasibility study, but they would actively look for clear evidence of market potential before they act on their instinct.”

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“Going with your gut feeling needs to be counterbalanced . . .”

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