“By generating deeper personal commitment. . .”

“By generating deeper personal commitment and engaging more of the personalities and lives of people in their work, shared values may lead to much greater creativity and innovation. People who achieve major breakthroughs usually become totally immersed in what they are doing. This commitment carries them through opposition and failure. In the words of John Gardner, ‘The highest levels [of creativity] can be expected in those lines of endeavor that involve man’s emotions, judgment, symbolizing powers, aesthetic perceptions and spiritual impulses.’ ”

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“By generating deeper personal commitment. . .”

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