P&G’S HISTORY by A. G. Lafley

“One of the reasons P&G has endured and thrived for 170 years is that P&G people are purpose-driven and values-led.

P&G’s values have been handed down from one generation to another and, in 2000 as today, were well-understood and embraced by the organization. They were a force I could leverage as CEO.

The challenge I faced was to turn our values from the inside to the outside.”