quotelocationAb
Abandonment
ORGANIZATIONAN ORCHESTRATED STRUCTURE

[ click on page to edit note ]

“As myopic as the famous Boston millionaire. . .”

Marketing Myopia ()

https://www.nycp.com/gallery/BTedLevitt_10_10_2012.jpg

Harvard Business Review

Boston Public Library

“As myopic as the famous Boston millionaire. . .”

“A reasonably sensible businessperson could have been as myopic as the famous Boston millionaire who early in the twentieth century unintentionally sentenced his heirs to poverty by stipulating that his entire estate be forever invested exclusively in electric streetcar securities. His posthumous declaration, ‘There will always be a big demand for efficient urban transportation,’ is no consolation to his heirs, who sustain life by pumping gasoline at automobile filling stations.

Yet, in a casual survey I took among a group of intelligent business executives, nearly half agreed that it would be hard to hurt their heirs by tying their estates forever to the electronics industry. When I then confronted them with the Boston streetcar example, they chorused unanimously, ‘That’s different!’ But is it? Is not the basic situation identical?”

By using this application you agree with the terms of service and the privacy policy.

Keyword search

Master filters