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NOVARTIS by Rosabeth Moss Kanter

“Innovation: The Classic Traps” ()

https://www.nycp.com/gallery/BRosabethMossKanter_2_18_2013.jpg

Harvard Business Review

Elliott Brown

NOVARTIS by Rosabeth Moss Kanter

“Novartis has organized around diseases, with R&D more closely connected to markets and customers; this has helped the company introduce path breaking innovations faster, such as its cancer drug Gleevec.”

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