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The King of Madison Avenue (2009)
Kenneth Roman
Palgrave & Macmillan
“In writing ads, act as you would if you met the individual buyer face to face.
Don’t show off. Don’t try to be funny. Don’t try to be clever. Don’t behave eccentrically.
Measure ads by salesmen's standards, not by amusement standards.”
—David Ogilvy
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