HAIER’S INNOVATIONS by E.H. Edersheim

“At Haier, the decentralized organizing structure is aimed at getting everyone in the enterprise involved in the market innovation practice– and helping customers create value. At Haier there are often discussions of R&D, sales, and customers setting goals and collaborating on the detail.

The results of these collaborative discussions include many product innovations such as a washing machine without detergent; motion controlled living space; and balcony-based solar water heaters. Moreover, Haier leads the world in intelligent home appliance integration, network household appliances, digitization, large scale integrated circuit and new materials.

‘Innovation driven’ Haier has been committed to providing effective solutions to global consumers and achieving a win-win outcome with them.

But it is not just product innovations that management at Haier is focused on; they are also concerned about business model innovation, and system/mechanism innovation. The full management team participates in many of these discussions.

They created a new mechanism of servicing customers in rural areas with a new retail model. They are working on new systems inside next generation living environments.”