“A company’s purpose and business concept must. . .”

“A company’s purpose and business concept must shape economic objectives; these must translate into functional goals; functional policies should guide and limit the goals of subunits; these, in turn, break out into objectives for task forces and project teams, which are often temporary and focus on something that must be done ‘this week’ or ‘this quarter.’ Finally, people must be assigned jobs and develop personal objectives. In Peter Drucker’s words, ‘Strategy must ultimately degenerate into work.’ ”

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“A company’s purpose and business concept must. . .”

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