GENERAL ELECTRIC by Jim Collins

“GE did not pioneer the AC electrical system; Westinghouse did. Palm Computing did not pioneer the personal digital assistant; Apple did, with its high-profile Newton. AOL did not pioneer the consumer Internet community; CompuServe and Prodigy did.

We could make a long list of companies that were technology leaders but that failed to prevail in the end as great companies. It would be a fascinating list in itself, but all the examples would underscore a basic truth: Technology cannot turn a good enterprise into a great one, nor by itself prevent disaster.”

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GENERAL ELECTRIC by Jim Collins

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