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“Why must we welcome diversions. . .”

The King of Madison Avenue ()

https://www.nycp.com/gallery/BKennethRoman_2_218_2013.jpg

Palgrave & Macmillan

Tatjana Kalamar M.

“Why must we welcome diversions. . .”

“[David] Ogilvy’s position was that his principles had been shown to work. They had provided a solid foundation for growth.

‘Why must we welcome diversions in the name of growth, itself a debatable philosophy, in a company dedicated to placing client interests first?’ he wondered.”

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