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“A company must understand its existing core capabilities. . .”

Playing to Win: How Strategy Really Works (2013)

A.G. Lafley, Roger L. Martin

Harvard Business Review Press

“A company must understand its existing core capabilities. . .”

“A company must understand its existing core capabilities and consider them when deciding where to play and how to win. But it may need to generate and invest in new core capabilities to support important, forward-looking where-to-play and how-to-win choices, too.”

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