“In our age of information and transparency, people will talk about. . .”

“In our age of information and transparency, people will talk about your product. The only difference when these conversations occur on social networking sites is that brands gain visibility and have the chance to respond. Instead of turning a blind eye, companies should welcome and respond to feedback from the community. Ultimately, this is real and valuable feedback that could improve your product or service in ways you might never have considered.”

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“In our age of information and transparency, people will talk about. . .”

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