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Clear Communications
ORGANIZATIONAN ORCHESTRATED STRUCTURE

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“You‘ve got to avoid having too rigid an organization. . .“

In Search of Excellence ()

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HarperCollins

Tatjana Kalamar M.

“You‘ve got to avoid having too rigid an organization. . .“

“The excellent company response to complexity is fluidity, the administrative version of experimentation. Reorganizations take place all the time. ‘If you‘ve got a problem, put resources on it and get it fixed,’ says one Digital executive. . . Kopper‘s Fletcher Byrom adds support: ‘Of all the things I have observed in corporations, the most disturbing has been a tendency toward over-organization, producing a rigidity that is intolerable in an era of rapidly accelerating change.’ HP‘s David Packard notes, ‘You‘ve got to avoid having too rigid an organization. . . . If an organization is to work effectively, the communication should be through the most effective channels regardless of the organization chart.’”

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