“The valley of death. . .”

“The valley of death. . . is an inevitable part of every strategy inflection point. . . . To make it through the valley of death successfully, your first task is to form a mental image of what the company should look like when you get to the other side.

The image not only needs to be clear enough for you to visualize but it also has to be crisp enough so you can communicate it simply to tired, demoralized and confused staff.”