“When you have to reach large numbers of people. . .”

“When you have to reach large numbers of people, you can’t possibly over communicate and over clarify. Give a lot of speeches to your employees, go to their workplaces, get them together and explain over and over what you’re trying to achieve. (Take particular care to answer questions of the ‘Does it mean that. . .’ variety. Those are the ones that offer the best chance of bringing your message home.)”

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“When you have to reach large numbers of people. . .”

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