HAIER by E.H. Edersheim

“At Haier—everyone has their job, but they are also focused on the shared objective—satisfying the consumer.

When we recently visited, the newly appointed head of Finance, Ms. Tan Lixia, beamed when she described her groups’ interaction with the sales force, ‘When my team started calling Sales people and saying, last week you didn’t call on this retailer or that customer and might have missed an opportunity, our sales went up 4%, and 22% more salespeople are hitting their goals. P&L and customer tracking by sales person is really helping.’

Ms. Tan Lixia, had just been put in that role, after 5 years in Marketing.”

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HAIER by E.H. Edersheim

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