INTEL’S CRISIS by Andrew S. Grove

“It was through the memory business crisis—and how we dealt with it—that I learned the meaning of a strategic inflection point. It’s a very personal experience.

I learned how small and helpless you feel when facing a force that’s ‘10X’ larger than what you are accustomed to. I experienced the confusion that engulfs you when something fundamental changes in the business, and I felt the frustration that comes when the things that worked for you in the past no longer do any good.

I learned how desperately you want to run from dealing with even describing a new reality to close associates. And I experienced the exhilaration that comes from a set-jawed commitment to a new direction, unsure as that may be.

Painful as it has all been, it turned me into a better manager.”

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INTEL’S CRISIS by Andrew S. Grove

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